One week. That's roughly the time we've had since the arrival of Ubisoft's elusive Assassin's Creed Mirage. But if you're imagining a detailed post-release stats handout in this digital era from Ubisoft, think again. Just as a true assassin would, Ubisoft has chosen to cloak its success in a mist of ambiguity, showing off on social media about the game's triumph but cheekily side-stepping any notable data points. It seems hiding in plain sight isn't just for Assassins anymore.
Ubisoft's public relations strategy appears to borrow from the game's cryptic nature—guard the specifics, flaunt the achievements. While the company doesn't exactly reveal any hard-core sales figures (seems like everyone's doing it these days), it isn't afraid to paint a flourishing bigger picture. Alas, what's a number or two amongst successful game launches?
Armed with vague phrases akin to a politician's promises, Ubisoft says, "With the number of players being in line with past successful launches such as Assassin's Creed Origins and Assassin's Creed Odyssey, we are humbled by the positive reception." If you're searching for a definition of a humbled boast, Ubisoft has you covered.
The company further went on to unofficially crown Mirage as the high-selling monarch of current-gen gaming console regime, the PS5. In Ubisoft's cryptic words, "Mirage is the biggest New Gen launch in terms of units sales to date at Ubisoft." A fancy way to say they're rolling in some serious dough, isn't it?
But it's not all smoke and mirrors on Ubisoft's part. They've shown heaps of gratitude for their supportive gaming community who embraced the journey with Basim in 9th Century Baghdad. Little Basim has indeed grown up, making his mark in the shadows of the Assassin's Creed world.
Although it's crystal clear that Assassin's Creed Mirage has found its mojo, the curious cats among us can't help but wonder how it stands up to heavyweights like Assassin's Creed Valhalla. The latter proved to be the cash cow of the franchise; so, did Mirage follow suit? Or did it fall short?
Mirage did try to lure players with the sweet throwback to the stealthy roots of the series, along with a lower price tag than the norm for big budget releases. We can't ignore that these factors make Mirage a bit unusual in the Assassin's Creed playbook. And one can't help but think that the level of its success, or its potential shortcomings, is bound to give Ubisoft a headache when planning the franchise's future.
We're left to debate whether Ubisoft should permanently don the stealth cloak, or if there will always be room for an Iterative RPG formula in the Assassin's Creed universe. What's your take on it, fellow gaming enthusiast? Don't be like Ubisoft, spill the beans in the comments section!
You must be logged in to post a comment!
