Ubisoft thanks fans as Assassin's Creed Mirage becomes their best-selling new generation launch to date, transporting players to 9th-century Baghdad.


Ubisoft's Assassin's Creed Mirage Sets New-Gen Record

Nintendo's beloved game, Assassin's Creed Mirage, is now Ubisoft's most successful new-generation launch in terms of unit sales, thanks to fan support and a return to the series' roots. First introduced on Xbox Series X|S last week, the game takes fans on an adventure in 9th-century Baghdad while stripping back many of the role-playing game (RPG) elements present in the previous Assassin's Creed titles.

Through Twitter, Ubisoft expressed gratitude to fans for their support and credited their Bordeaux studio, along with partner developers, for their role in launching Assassin's Creed Mirage successfully. The company's tweet, posted October 11, 2023, thanks fans for joining them on protagonist Basim's journey through 9th-century Baghdad, and expresses joy at the community's response—appreciating their homage to the roots of the Assassin's Creed franchise.

Ubisoft stated that this achievement relates to unit sales, which does not necessarily equate to monetary earnings. For instance, Assassin's Creed Valhalla may have brought in more revenue even if unit sales were lower, as its release price was higher. Mirage, on the other hand, was a more condensed and affordable version of the popular game, with Ubisoft marketing the game for just $50 on its release date.

The direction Ubisoft takes next is of great interest to fans, as the gaming giant's next moves are closely watched. The current buzz surrounds their multiple titles in development, with speculation whether these future releases will mirror Mirage's stripped-back format or return to the elaborate RPG style of Valhalla.

Players have praised Assassin’s Creed Mirage for its lean and focused narrative which successfully brings the gamer back to the stealth roots of the series. There is a great level of satisfaction players derived from the experience of the Mirage's design which sheds most of Valhalla's customization, world-building, and skill tree systems. This fresh yet nostalgic approach has seen Mirage highly esteemed within the gaming community, bringing a new wave of success for Ubisoft.

Despite the success of this stripped-back, traditional approach, fans of the series continue to express fond reminisces for the detailed landscapes to uncover, hundreds of collectables to find, and the opportunity to sink hundreds of hours into completing every aspect of the game they enjoyed with Valhalla. This blend of positive response to Mirage and nostalgic longing for Valhalla's depth opens an intriguing pathway for Ubisoft's future developments, and fans are looking forward to what comes next.

In an increasingly packed game market, it is quite refreshing to see Assassin’s Creed Mirage perform this well. Fans of the series and gaming enthusiasts across the board are looking forward to what Ubisoft brings to the table next. The company's journey, from concept creation to the successful launch of Assassin's Creed Mirage, reminds us that sometimes, a return to the roots can yield surprising rewards. The positive reception and financial success of Mirage underscore the gamers' penchant for games that provide both nostalgic reminiscence and new experiences. Ubisoft meeting its audience's expectations validates the notion that understanding what players want is crucial to penetration in the gaming market.

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Adam Devine

Hey, it's Adam Devine here! When I'm not out and about, you can bet I'm either casting a line, hoping for the biggest catch, or lounging at home, delivering some epic fatalities in Mortal Kombat. Life's all about the thrill of the catch and the perfect combo move. Whether I'm battling fish or virtual foes, it's all in a day's fun for me. Let's get reel and play on!

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