Nostalgia for Sega's era of groundbreaking home video game consoles like the Dreamcast remains strong among those who witnessed the heyday of this iconic company. Since ceasing to produce mainstream home gaming systems in 2001, Sega’s foray back into hardware has been cautious and limited to smaller projects like the Genesis Mini and Astro City Mini.
Recently, news broke of a new hardware release from Sega, which inevitably stirred excitement among fans hopeful for a Dreamcast successor. However, the actual announcement revealed something quite different: Sega is launching a new device aimed at children called "emojam." Rather than reviving their tradition of home consoles, Sega has chosen to explore communication technology tailored for young users.
Designed by SEGA Fave Co., Ltd, a member of the SEGA Group, the "emojam" is a modern take on the classic pager, reimagined for today's children under the brand name LinkLink, which focuses on themes of "freedom" and "connection." This device will be available in various retail settings, including toy specialty stores, department store toy sections, mass retailers, and online shops, starting December 10, 2024.
The "emojam" aims to address a particular problem: the challenge children face in communicating with friends amid busy schedules and limited opportunities for physical playdates. Equipped with Wi-Fi, the emojam facilitates constant communication among children, allowing them to interact remotely.
From a safety perspective, Sega has implemented a unique system for registering contacts on the device to ensure that exchanges occur only between known friends. Physical touch with the bottom of the device is required for friend registration, preventing children from inadvertently connecting with strangers. Additionally, communication via the "emojam" is conducted using emojis instead of text, which helps to prevent direct or potentially harsh messaging.
The core of "emojam" lies in its creative and interactive features. The device houses over 1,100 custom emojis that can be used to create coded messages up to 10 emojis long. This encourages children to engage in a form of puzzle-solving by interpreting the emoji sequences sent by their friends, which adds an educational and bonding element to their interactions. Group chats are also supported, allowing up to five children to join in conversations simultaneously.
Moreover, Sega has introduced an "emoji lab" feature within the device, further enhancing its appeal. This feature allows users to combine two emojis to create new ones, offering an extra layer of creativity and fun. With over 300 possible new emojis emerging from these combinations, the potential for unique and engaging communication expands significantly.
Priced at 7,150 yen, "emojam" represents Sega's ongoing commitment to innovating in ways that meet the changing needs of its audience. While it may not be the gaming console many were hoping for, it shows Sega's adaptive approach to technology and entertainment, specifically tailored to foster safe and creative communication among the younger generation.
As Sega continues to redefine its role in technology and entertainment, devices like the "emojam" highlight the company’s dedication to not only preserving its legacy but also evolving with its audience. Whether for nostalgic adults or tech-savvy kids, Sega's drive to innovate ensures it remains a beloved and influential figure in the world of digital entertainment.
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