Masahiro Sakurai once invited developers' children to playtest games to get pure feedback by observing their reactions, which allowed for a genuine assessment of the game's appeal to young players.


Sakurai's Unique Game Testing Method with Children

In the world of video game development, gathering feedback is a crucial step in ensuring that a new game resonates with its intended audience. Masahiro Sakurai, a renowned game developer known for his work on the Super Smash Bros. series, had adopted a unique approach to gather genuine feedback—inviting children into the testing process. This method was not only innovative but also incredibly effective in capturing the unfiltered emotions and reactions of young players to the games still in development.

Sakurai described children as “the purest of the pure," indicating his belief that children's reactions are honest and uninfluenced by the biases that adults might have. By involving children—who are straightforward in expressing their likes and dislikes—he was able to gather accurate insights into the entertainment value of his games. The feedback process wasn't structured through direct questions. Instead, Sakurai and his team observed from a distance, taking note of the moments that delighted the children, as well as the aspects they found challenging.

One memorable example that highlights the success of this method came from a playtesting session for the original Super Smash Bros. game. During this session, a child executed the “Falcon Punch” move with the character Captain Falcon. The child’s reaction was of pure joy and surprise as he exclaimed about the character flying across the screen. This moment not only became iconic within the game but also demonstrated the move's impact and excitement potential firsthand from a child's perspective. Sakurai even mused that this might have been one of the first instances where the move was executed, capturing a foundational piece of gaming history.

Unfortunately, the rise of social media has had a significant impact on this practice. Concerns over confidentiality and the overall well-being of the children involved led to the discontinuation of this method. The immediate spread of information online could potentially lead to leaks and spoilers, which are a major concern in the highly competitive gaming industry. Moreover, protecting the privacy and safety of children has become a paramount concern, outweighing the benefits that their involvement could bring to game development.

Despite these challenges, Sakurai still advocates for the value of including children in the feedback loop, if it can be done safely and securely. He believes that their honest and instinctive reactions can provide developers with insights that might be missed by adult testers who are more accustomed to analyzing rather than simply experiencing the game.