Imagine sliding into the driver’s seat of your Mercedes Benz, feeling the luxurious interior, starting the engine, and then... diving into an exciting virtual racing world without ever leaving the parking spot. This is soon to become a reality for many in China thanks to an upcoming release of 'Need for Speed: Assemble'.
Need for Speed, a game series known for its fast-paced street racing and stunning visuals, is making a leap into the world of in-car gaming. A partnership bringing together industry giants Tencent, Mercedes Benz, and Electronic Arts was announced at Auto China 2024. Their collaboration has resulted in an innovative concept that allows the high-octane thrills of the game to be enjoyed within the comfort of a Mercedes Benz vehicle.
But the partnership doesn't stop at conventional gaming devices. 'Need for Speed: Assemble' isn't just another game to play on phones or tablets; it will be fully accessible through the advanced infotainment systems found in Mercedes Benz cars. Specifically, it's coming to vehicles equipped with the third generation of the Mercedes Benz User Experience (MBUX) system.
This isn't just any ordinary addition to the in-car entertainment offerings we've seen so far. 'Need for Speed: Assemble' pushes the boundaries by turning the car into a gaming console. What distinguishes this move is how it effectively blends automotive luxury with the latest in digital entertainment. This collaboration between hardware and software is changing perceptions of what is possible with in-car technology.
As you settle into the game, you won't be limited by your surroundings. The game will present a sprawling open-world environment that spans an impressive 100 million square meters. Players will find themselves navigating through 500 different play points and engaging in a mix of street driving and track racing. The game incorporates both real-world circuits and fictional cities, promising to maintain the franchise's reputation for variety and excitement.
The game's development by TiMi Studio and official licensing by EA are part of the celebrations marking 30 years of the beloved franchise. This ensures that 'Need for Speed: Assemble' will carry the legacy and quality fans expect from such a long-running series.
An aspect of gaming in vehicles that might raise some eyebrows is the issue of safety. However, these concerns are addressed as the game is designed to be played when the vehicle is stationary. Mercedes Benz is known for its stringent safety standards, and it is clear that these principles have been adhered to in this venture as well.
Moreover, the game is designed to be compatible with Bluetooth controllers. This means that players have the choice to immerse themselves in the game using tactile controls rather than relying purely on the vehicle's touchscreen.
The anticipated arrival of 'Need for Speed: Assemble' in Mercedes Benz cars represents a groundbreaking stride in the automotive and gaming industries. It signifies a new level of integration between luxury cars and entertainment technology, where owners can not only drive a premium vehicle but also enjoy premium gaming experiences within it.
China's gaming enthusiasts and Mercedes Benz owners with the requisite MBUX system are eagerly awaiting this merger of automotive excellence and gaming innovation. Slated to hit the mobile platforms by the end of the year, 'Need for Speed: Assemble' is poised to change the landscape of in-car entertainment. This experience represents just the beginning of what could be a vibrant future for gaming within the automotive sphere, where the thrills of virtual racing meet the comfort of luxury seats.
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