GTA 6-Inspired Grotti Cheetah Goes on Sale for £1 Million

Grand Theft Auto 6 is approaching launch with the kind of anticipation that routinely turns every related announcement into an event. Merchandise, pre-load details, technical speculation, and the game's enormous early order activity have all become part of the build-up. Now, however, one of the most extravagant GTA 6 tie-ins has emerged in the form of a real, drivable-looking custom car: a Grotti Cheetah carrying a price of £1 million, or roughly $1.3 million.

The vehicle is available through Selfridges in London as part of its GTA 6 merchandise collaboration with Rockstar Games. While the retailer's range also includes more conventional collector items, including a costly varsity jacket, the Cheetah is the unmistakable centerpiece. It is not simply a branded production car with a decal package. Rockstar Games and West Coast Customs worked together on a custom creation intended to bring one of Grand Theft Auto's signature supercar fantasies out of the game world and onto real streets.

For the buyer who can justify the seven-figure spend, the arrangement is unusually direct. Interested customers can contact Selfridges through its personal shopping service, while the vehicle itself is currently on display at the retailer's London location. That makes it an exceptionally visible piece of game-related memorabilia at a moment when GTA 6 interest is at an all-time high.

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A Grand Theft Auto fantasy made physical

Cars have always been central to the identity of Grand Theft Auto. They are transportation, customization projects, status symbols, getaway tools, and often the focal point of some of a player's most memorable unscripted moments. The series' fictional manufacturers have consequently become familiar names to longtime players, and Grotti is among the most recognizable, generally associated with exotic European-inspired performance cars.

For useful background on this topic, read Nintendo of America Seeks Digital Archivist to Preserve Legacy Game History.

The real-world Grotti Cheetah takes that idea to its most lavish possible conclusion. Its design is based on the Ferrari Testarossa, a car with an enduring visual connection to 1980s Miami excess. That association is especially fitting for GTA 6's Vice City setting and the wider Leonida atmosphere shown in Rockstar's promotional material. The Testarossa is also famously tied to Miami Vice, where it was driven by Don Johnson's Sonny Crockett, making it an obvious cultural reference point for a game that draws heavily from Florida-inspired style, spectacle, nightlife, and automotive culture.

Rather than presenting GTA's car design language as a digital imitation of real vehicles, this build reverses the usual process. A real-world vehicle has been shaped to evoke a fictional marque and model from the Grand Theft Auto universe. That distinction is a major part of the appeal. The Cheetah is less about purchasing a classic-inspired sports car in isolation and more about owning a very public piece of GTA 6's launch-era identity.

West Coast Customs is a natural collaborator for a project built around that premise. The company's work has long occupied the intersection of celebrity customization, show-car presentation, and pop-culture automotive design. Pairing that sensibility with Rockstar's fictional car catalog produces something that is likely to attract attention well beyond traditional car collectors.

From Miami streets to a London display

Before arriving at Selfridges, the GTA 6-inspired Cheetah had already received a fitting introduction. It was seen driving around Miami in October and early November as part of a convoy of vehicles created around GTA 6-inspired designs. The setting mattered: Miami's visual language has been woven into Grand Theft Auto's Vice City history for decades, and GTA 6 is set to revisit that world on a far larger scale.

A moving convoy also offered a more appropriate debut than a quiet showroom reveal. Grand Theft Auto vehicles are built to be seen in motion, whether they are cruising through neon-lit streets, fleeing from chaos, or simply showing off at a meeting point. Letting the real-life creations drive through a city so closely associated with Vice City gave the campaign an extra layer of theatricality.

Now displayed in London, the £1 million Cheetah serves a somewhat different purpose. It is a retail object, a collector's item, and a marketing spectacle all at once. Few game merchandise launches can claim an item that will stop passers-by in their tracks before they even understand the connection to the game. For Selfridges, it is an eye-catching example of luxury retail crossing over with gaming culture. For Rockstar, it is another indication of the scale surrounding GTA 6's arrival.

The asking price means this will never be a purchase aimed at the average player, even among fans willing to spend heavily on collector editions. But that exclusivity is inherent to the proposition. A one-off custom car is designed to generate conversation as much as it is designed to be sold. The eventual buyer could be a dedicated collector, an automotive enthusiast, a public figure, or a creator looking for one of the most conspicuous possible GTA-themed acquisitions.

GTA 6 launch momentum continues to build

The sale arrives just over a week before GTA 6 is scheduled to launch on November 19 for PlayStation 5 and Xbox Series X|S. Pre-loading has begun in some regions, and the game is expected to become available for download worldwide by the following day. Its install size is reported at 212 GB, giving prospective players good reason to get the download underway before launch day.

The beginning of pre-load access has also led to attempts to inspect game files and extract early details. That activity has prompted discussion around graphical settings and features, as well as possible references to a future online component. Those findings should be treated carefully, however. Material discovered through pre-load files does not necessarily represent final functionality, may lack context, and does not substitute for an official explanation of the game's plans.

Rockstar has only confirmed GTA 6 for PS5 and Xbox Series X|S at launch. A PC release has been widely rumored for early next year, but the developer has not announced one. There is continuing speculation that a reveal could happen closer to a potential release window, while some observers have wondered whether an announcement might appear during The Game Awards. Rockstar does not regularly depend on major showcase events for its announcements, though it has used them on notable occasions in the past, including the PS4 version of GTA 5 at E3 2014 and the PS5 version during a PlayStation State of Play.

Until Rockstar confirms anything, PC plans remain unverified. For now, the confirmed launch conversation is focused on the two current-generation console platforms and on the enormous appetite that has built around them.

A luxury symbol of an unusually large game launch

Take-Two Interactive has said GTA 6 pre-orders are "far in excess" of the company's expectations. No specific total has been provided, but the wording reinforces what the broader public response has already suggested: GTA 6 is positioned for an extraordinarily large debut. It is difficult to think of many games whose release build-up can credibly support a £1 million branded automobile without it feeling entirely disconnected from the audience. In this case, the car feels like an exaggerated extension of the game's own themes.

Grand Theft Auto has always mixed aspiration and satire. Its cities are filled with expensive homes, elite cars, designer clothes, celebrity culture, and schemes to acquire all of them, while its writing routinely pokes at the excess it depicts. The Cheetah sale sits in an interesting place within that tradition. It is a genuine luxury item based on a fictional luxury item from a series that has spent decades parodying the status-seeking culture surrounding luxury items.

There is also a straightforward collector appeal. Officially connected, physically distinctive game artifacts are far rarer than apparel, posters, statues, or hardware bundles. A custom vehicle tied to a landmark release has obvious novelty value, particularly when its styling points back both to GTA's fictional automotive world and to the Miami iconography that helped shape Vice City.

Whether the buyer keeps it as a private collection piece, places it on public display, or takes it out on the road remains to be seen. What is already clear is that the Grotti Cheetah has succeeded in making GTA 6's promotional campaign feel tangible in a way few video game tie-ins can. It is an audacious object for an audacious launch: part custom-car showcase, part luxury merchandise, and part rolling reminder that the return to Vice City is almost here.

For everyone without £1 million available for a fictional-supercar-inspired purchase, GTA 6 itself remains the far more accessible route into Rockstar's next open-world crime epic when it launches November 19 on PS5 and Xbox Series X|S.